#Droptheplus Campaign with Models 1

I recently shot the unretouched #droptheplus campaign for models 1 using my now favourite Fuji X t 1.

This was not just a commissioned job for me but also a massage I hold dear to my heart.

You can read more about the campaign and view more images in the publications below:


Huffington Post

Dazed and Confused

Evening Standard 


Photography Michelle George; hair Tayla Rutter; make-up Viktor Charles & Jo Clayton, Models: Anna FritzdorfIskra LawrenceCharlotte Quita Jones & Karmi Pinning

(footnote: I just want to set the record straight as many people seem to assume that I am stating that curvy woman are better and more real. This is not the case!! I am campaigning for woman of all shapes sizes. There should be NO discrimination about what is better or worse. It’s time to drop the them and us mentality in every aspect. ‪#‎everybodyisbeautiful‬)


Michelle George

Iskra Lawrence “In the fashion industry I have experienced harsh critique regarding my size and shape, this forced me to really look at myself and who I am. I took time to educate myself on health fitness and self-esteem. Now I empower and build up other women as well as counsel young girls with eating disorders through my charitable work with NEDA. I believe #everyBODYisbeautiful and I have a responsibility to make a difference and help represent young girls who need a wider range of models representing them.”\

Michelle George

Anna Fritzdorf “To me this idea is really about showing the confidence you can have in your own body and not having to rely on retouching. Especially as we’re not straight sized models people may think we have more retouching than everyone else but that is not the case… You can be beautiful and confident in your own skin.”


Charlotte Quita Jones “I am so proud to be part of a photoshoot that I can say is 100% unretouched. In these pictures, we are what we are; curvy, healthy, unique women. Hopefully this shoot will encourage the limitation of retouching in the future and both men and women who compare themselves to what they see in magazines will no longer need an unrealistic and unattainable goal.”

Michelle George

Karmi Pinning “Unretouched is important to me as it is an honest representation of women. It shows us in a very natural way that highlights you can be beautiful without retouching or over the top hair/make-up. As plus size models we’re a new generation of role models for young girls, this raw shoot is a great way to inspire body confidence and enhanced natural beauty.”


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Posted: April 16, 2015


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